

It could just be for reducing churn and keeping the status quo. It’s a prisoners dilemma, if geico spends a million on advertising then they might gain some customers from say progressive. Progressive would then also also have to advertise to attract customers back so they will spend a million on advertising too, now both are spending a million to keep the status quo. If you take a step back and look at the big picture it’s basically everyday people paying higher premiums that go to the advertising company, celebrity etc.
The car insurance market is pretty static, there’s no opportunity to expand the market outside general population growth since everyone already has a car and has car insurance, so expansion is difficult especially since there arent many differentiating factors, so companies tend to advertise to just keep there current market share. Charity on the other hand has plenty of room for expansion, it can be as much as the disposable income of the country, if you watch an aspca ad and donate your likely to keep donating to the other causes you support, assuming you have the disposable income.
It may not be for everyone. Lemmys growth has stalled out and barring musk buying reddit and turning it to shit i don’t see another influx coming. So we’re kinda stuck with the community that exists now. Its a pretty good and sustainable community which can provide a lot of general interest posts like news, memes and cats lately. But for other more specific topics if if it’s not already a large community here it probably won’t be. It’s not even just niche interests, professional sports for example has very little presence on here as a whole much less individual sports or teams, and I don’t see, for example, a baseball community taking off here no matter how much effort you put in since the current lemmy community isn’t much interested in it and your average baseball fan probably won’t be coming to lemmy to discuss things.
My recommendation would be to use lemmy for some of those general interest topics, and maybe some of the more popular niche communities if your into them, And go to other places, preferably independent forums or rss feeds, for other things. We don’t need one unified scrolling app, it may be a bit more convenient, but the internet is better off if you spread your traffic around.